"Your Tech Should Work"

Copywriter

You got broken tech? Verizon’s got a message for you: TechSure’s got you covered.

The Setup

There's no better proof of a loyalty program than a stadium full of devoted fans who'd do anything to get closer to their favorite artist. Verizon Up is built on that exact idea — your loyalty gets you closer to what you love. Lady Gaga's homecoming at Citi Field was the moment to show it.

The Stakes

Our lives are built on tech. Phones, laptops, tablets — when they break, everything stops. Verizon needed a way to introduce TechSure, its premium tech insurance plan, without drowning people in another infomercial full of specs and fine print.

But tech insurance only works if people understand it.

The Story

We created a national spot built around one simple idea: when your tech works, your life works. We anchored it in devices people use every single day. That’s how we get across TechSure as not just insurance, it’s peace of mind.

To support the launch, we also developed a campaign of :60 educational videos that broke down the plan’s ins and outs in clear, human language.

The Impact

National broadcast launch for Verizon TechSure

One clear, unified message across brand and education assets

A product story that scaled beyond a single campaign

The Proof

Verizon Techsure

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